The message was created by the magazine to promote business and get people to buy their product. The message exists to promote fitness and get people to want to be just like Arnold. The target audience is people who work out, fitness buffs. Potentially white, fit, young individuals of upper class. Words suggesting this target audience would include "get lean," and "the man the movie and the workout." Even though the message is clear some individuals from different walks of life may interpret the information differently. SOme examples of possible other interpretations would be "it is not O.K. to not be buff" or "Eww, why would I want to look like Arnold, his muscles are too big and gross." Some hidden assumptions are that fitness is important, everyone wants to work out and be just like Arnold.
Examples of the text:title Muscle and Fitness magazine, Get Lean, 20 in arms, recharge your routine. And subtext: Cool buff guy on the cover, sunglasses, huge muscles, masculine, scar on his face-tough guy.The cover says "the man, the movie and the workout." Stay out of the gym to burn more fat. The color of the text in white is emphasized to draw you to the cover. There is fire in the background, reds and oranges adding to the tough guy facade. Arm muscles are defined and have little to no imperfections.
Tools of persuasion: This cover makes you think that you need to buy it so that you can get ripped just like Arnold. You can become a tough guy, with ripped muscles, in "perfect" shape, who dodges explosions while wearing cool shades if you buy this magazine. This is obviously a promotion to buy the magazine based on the model.
I do believe that it is just saying that if you aren't buff, do not buy this magazine. Fitness in general is important. This is relating to people who do work out and go to the gym. The fact that it this is using a celebrity to persuade you to buy it and not the actual words.
ReplyDeleteI like how you deconstructed the magazine cover, and I do agree that to those that aren't looking to share the same muscle structure with Arnold will be less likely to buy the product. But like you said above, anyone who is a fan of him may take a second look and actually buy the magazine based on the fact that the model is Arnold himself and the promise that it is not hard to end up looking like him.
ReplyDeleteI agree with you when you say fame will make the magazine more likely to sell if he was an unknown model.
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